Who we are
Discover Dandelion Holding
Martijn Aardema
The Legal Eagle Behind Dandelion
Martijn Aardema is a seasoned legal executive with 30 years of international experience, specializing in building, managing, and optimizing legal departments across the globe. Throughout his career, he has been responsible for all facets of legal affairs, seamlessly balancing legal integrity with business objectives. Known for his pragmatic, solution-oriented approach, Martijn ensures that legal strategies align with commercial success—safeguarding both without compromising either.
Martijn has worked across startups, scale-ups, and large enterprises, thriving in fast-growing, high-stakes environments as well as established corporate settings. His deep expertise lies in the software industry, having played a pivotal role in the pre- and post-IPO successes of industry leaders such as webMethods, ServiceNow, and CrowdStrike.
Beyond his legal leadership, Martijn serves as a Non-Executive Board Member, Advisor, and Mentor, providing strategic guidance to companies like PressPage, Antesz Management, and PersonalityWise. He is also the Co-Founder and Director of triMar Vision, further extending his impact in the business world.
At Dandelion, Martijn brings his unique blend of legal expertise, business acumen, and strategic foresight to help companies navigate complexity, scale efficiently, and achieve sustainable growth.
Extensive Network of Experts for Tailored Solutions
When necessary, we leverage our trusted network of professionals and specialized companies to enhance and support our engagements. Depending on your needs and the subject matter, we can bring in top-tier experts to ensure comprehensive, effective, and business-focused solutions. This flexible approach allows us to provide the right expertise at the right time, delivering seamless, high-quality legal and strategic support tailored to your business.
triMar Vision BV
Experienced Software Executives Driving Growth & Optimization
triMar are an alliance of seasoned software company executives with extensive experience across startups, multinationals, open-source, and SaaS-based organizations.
Their expertise lies in working closely with VCs and their portfolio companies, optimizing sales, marketing, and legal functions to drive scalable growth. They support businesses pre-investment by assisting with due diligence and high-growth optimization, as well as providing long-term strategic guidance post-investment to ensure sustained success.
With a deep understanding of the challenges and opportunities in fast-moving tech environments, they deliver practical, results-driven solutions that empower companies to thrive.
PersonalityWise Ltd
PersonalityWise is a relationship coach for everyone. It is a self-service platform meaning that all organisations and every employee can afford the power of relationship insight. It is also a networking platform driven by employees who network and invite others to gain relationship coaching. Personal;tyWise helps companies building healthy, productive working relationships to improve employee engagement; reduce attrition costs; reduce employee relations issues & absenteeism; improve wellbeing and encourage teamworking & remove silos. The collaboration platform enables employees to build connections with co-workers across virtual teams and geographies. At scale. Fast. The personalized “relationship” insights are instantly created for each pair of employees using the latest in Data Science. Human-validated AI provides advice and actions that can be accessed at any time from any place.
The Chief Growth Factor
Your Strategic Partner for International Business Growth
With over 25 years of experience in growing businesses within the European technology industry, The Chief Growth Factor is dedicated to propelling innovative companies to new heights. Our services are designed to help your business drive and accelerate international growth in a secure, profitable, and sustainable manner.
The Chief Growth Factor is a catalyst for businesses seeking accelerated international growth. We are not just consultants; we are your growth partners, leveraging a holistic business approach that transforms potential into performance. We work with you to adapt your business to the fast-paced market changes, equipping it with data-driven strategies, targeted business plans, and efficient sales and marketing systems. Additionally, we help establish distribution channels and build sales teams for each market segment, ensuring impactful results